IMPLEMENTATION OF STRATEGIC MANAGEMENT AT THE ENTERPRISE: CHOICE OF STRATEGY AND WAYS OF ITS IMPLEMENTATION

ABSTRACT

Bondar N.M., Grechan A.P., Shatilo O.V. Implementation of strategic management at the enterprise: the choice of strategy and ways of its implementation. Visnyk of the National Transport University. Series «Economic sciences». Scientific and Technical Collection. - K.: NTU, 2021. - Issue 2 (49).

The article defines the essence of the concept of «strategy» and «strategic management». The peculiarities of the enterprise strategy, which distinguishes it from current actions, are studied. The stages and main components of the strategic management system at the enterprise are revealed. The classification and characteristics of the main strategies of enterprises are determined. It is determined by which tools the implementation of the strategy on business entities depends.

KEYWORDS: MANAGEMENT, STRATEGY, STRATEGIC MANAGEMENT, ENTERPRISE.

REFERENCES

  1. Dykan, V.L., Zubenko, V.O., Makovoz, O.V, Tokmakova, I.V, Shramenko, O.V. (2013). Stratehichne upravlinnia: navch. Posib [Strategic Management: Educ. Tool]. K .: Center for Educational Literature, pp. 272 [in Ukrainian].
  2. Zavadsky, Y.S, Osovskaya, T.V, Yushkevy, O.O. (2006). Ekonomichnyi slovnyk [Economic Dictionary]. Kiev: CONDAR. pp. 356 [in Ukrainian].
  3. Saienko M.H. Stratehichne upravlinnia pidpryiemstvom. Lektsii [Strategic management of admission. Lectures] Retrieved from http://dspace.tneu.edu.ua/bitstream/316497/488/1/%D1%81%D1%82%D1%80%D0%B0%D1%82%D0%B5 %D0%B3%D1%96%D1%87%D0%BD%D0%B5%20%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D 0%BB%D1%96%D0%BD%D0%BD%D1%8F%20%D0%BF%D1%96%D0%B4%D0%BF%D1%80%D0 %B8%D1%94%D0%BC%D1%81%D1%82%D0%B2%D0%BE%D0%BC.pdf (date of access: 01.2021 ) [in Ukrainian].
  4. Shershnova Z.Ie. (2004) Stratehichne upravlinnia [Strategic management Kyiv: KNEU. [in Ukrainian].
  5. Zabelyn P.V. (1997) Osnovbi stratehycheskoho upravlenyia: Uch. Posobye [Fundamentals of strategic management]. М.: Information and Implementation Center «Marketing» рp.195 [in Russia]
  6. Porokhnia V.M., Bezzemelna T.O., Kravchenko T.A. (2012) Stratehichne upravlinnia. [Strategy of the enterprise]. Navch. Gossip. - Kyiv: Center for educational literature [in Ukrainian].
  7. Vostryakov O.V., Grebeshkova O. M. (2014) Stratehichne upravlinnia pidpryiemstvom. Biznes- kurs: navchalnyi posibnyk. Elektronnyi resurs. [Strategic management of the enterprise. Business course: navchalniy posibnik. Electronic resource]. Kyiv: KNEU [in Ukrainian].
  8. Iushkevych O.O. Konspekt lektsii z dystsypliny «Stratehiia rozvytku pidpryiemstva» lektsii [Lecture notes on the subject «Enterprise Development Strategy»] https://learn.ztu.edu.ua/pluginfile.php/11048/mod_resource/content/3/%D0%9A%D0%9E%D0%9D%D0% A1%D0%9F%D0%95%D0%9A%D0%A2%20%D0%9B%D0%95%D0%9A%D0%A6%D0%86%D0%99.p df (date of access: 11.01.2021 ) [in Ukrainian].
  9. Naumenko R.P. Suchasni pidkhody do realizatsii stratehii rozvytku promyslovoho pidpryiemstva [Modern approaches to the implementation of the strategy of industrial enterprise development] Retrieved from http://www.zgia.zp.ua/gazeta/evzdia_1_183.pdf(date of access: 10.01.2021 ) [in Ukrainian].

AUTHOR

Bondar Natalia N., Doctor of Economics Science, professor, National Transport University, Dean of the Faculty of Economics and Law, e-mail: rutan2000@gmail.com, tel. +380667192340, Ukraine, 01010, Kyiv, ul. Omelyanovich-Pavlenko, 1, of. 207, orcid.org/0000-0002-8254-2449.

Grechan Alla P, Doctor of Economics Science, professor, National Transport University, Department of Economics, e-mail: Grechan.ap@gmail.com, tel. +380442803016, Ukraine, 01010, Kyiv, OmelyanovichaPavlenko street 1, 313, orcid.org/ 0000-0003-3984-9952

Shatilo Oksana Vadymivna, postgraduate student of the Department of Economics of the National Transport University, e-mail: ov.shatilo@ukr.net, tel.+380960455252,                       Ukraine, 01010, Kyiv, M.

Omelianovycha-Pavlenka str. 1, of. 314, orcid.org/0000-0002-6588-7111.

REVIEWER

Bondarenko E.V., president of the Academy of Investments in Science and Construction of Ukraine, Doctor of Economics, Professor.

Lozhachevska O.M., head of the Department of Management of the National Transport University, Doctor of Economics, Professor.

Article language: Ukrainian

Open Access: http://publications.ntu.edu.ua/visnyk/49/015-021.pdf

Print date: 15.03.2021

Online publication date: 05.04.2021

 

Search